Director Profile
Nishu Gupta
Director, Watticks
Profile
Ms Nishu Gupta is an accomplished director with extensive experience overseeing
the development and integration of messaging solutions, specializing in WhatsApp,
text messaging (SMS), and broadcast systems. She is a visionary leader of real-time
communication technologies, API integration, and scalable messaging platforms.
She has a proven track record of driving innovation,
improving customer engagement, and optimizing business communication strategies.
- Spearheaded the development of integrated messaging platforms, connecting WhatsApp, SMS, and broadcast message services.
- Managed partnerships with key stakeholders, including messaging platform providers and telecommunications companies.
- Led a team of engineers to implement scalable API solutions, resulting in improved messaging reliability and customer satisfaction.
- Oversaw product roadmap for messaging solutions, ensuring alignment with market trends and customer needs.
- Implemented compliance measures for data privacy regulations and enhanced system security.
- Reduced operational costs by optimizing message routing and delivery processes.
- Directed the integration of WhatsApp Business API into existing customer support systems, increasing customer engagement by an effective percentage.
- Developed broadcast messaging solutions for marketing campaigns, resulting in higher reach and better engagement metrics.
- Collaborated with product development teams to build omnichannel communication strategies, enhancing the customer journey.
Key Expertise
Messaging Platforms
Expertise in integrating WhatsApp, SMS, and broadcast messaging into business systems for seamless communication.
API Development & Integration
Proficient in leveraging APIs for messaging system integration with various applications (e.g., CRMs, ERPs).
Customer Engagement Solutions
Implementing and managing messaging strategies to enhance customer interactions and drive business growth.
Omni-Channel Communication
Skilled in creating unified communication experiences across multiple channels.
Compliance & Security
Ensuring compliance with privacy laws (GDPR, TCPA) and maintaining high-security standards in communication systems.
Team Leadership
Leading cross-functional teams of developers, product managers, and customer support to deliver messaging solutions.
Business Strategy
Aligning technical solutions with business goals, improving operational efficiency, and enhancing customer service.
Skills & Achievements
Skills
- WhatsApp Business API, IVR, SMS Gateways, Twilio, MessageBird, and broadcast platforms.
- RESTful APIs, Microservices Architecture, Cloud Messaging Services (AWS, Azure).
- CRM/ERP integration (Salesforce, HubSpot, etc.)
- Agile & Scrum Methodologies
- Data Security & Compliance
- Leadership & Team Development
Achievements
- Under the guidance of Ms Gupta, Watticks is launching new milestones. The Company has successfully launched a global messaging platform that handled over a million daily messages with 99.9% uptime.
- Not only that but the company has also increased customer satisfaction by 40% through improved communication automation under her guidance.
- Apart from that, she has led her team to the level where they Implemented real-time messaging solutions, reducing customer query response time by 50%
Personal Interests
In addition to her professional commitments, Ms Gupta is passionate about mentoring young entrepreneurs and promoting API integration, IVR, and so on. Apart from her busy schedule, she also takes an interest in organizing social charitable events to serve humanity which shows that they live a kind heard human in her strong professional personality. She is a true example of a strong, independent woman.