About us
An accomplished director with extensive experience in overseeing the development and integration of messaging solutions, specializing in WhatsApp, text messaging (SMS), and broadcast systems. A visionary leader with a deep understanding of real-time communication technologies, API integration, and scalable messaging platforms. Proven track record of driving innovation, improving customer engagement, and optimizing communication strategies for businesses.
Nishu Gupta
Director, Watticks
- Spearheaded the development of integrated messaging platforms, connecting WhatsApp, SMS, and broadcast message services.
- Managed partnerships with key stakeholders, including messaging platform providers and telecommunications companies.
- Led a team of engineers to implement scalable API solutions, resulting in improved messaging reliability and customer satisfaction.
- Oversaw product roadmap for messaging solutions, ensuring alignment with market trends and customer needs.
- Implemented compliance measures for data privacy regulations and enhanced system security.
- Reduced operational costs by optimizing message routing and delivery processes.
- Directed the integration of WhatsApp Business API into existing customer support systems, increasing customer engagement by an effective percentage.
- Developed broadcast messaging solutions for marketing campaigns, resulting in higher reach and better engagement metrics.
- Collaborated with product development teams to build omnichannel communication strategies, enhancing the customer journey.
Key Expertise
-
**Messaging Platforms**:
Expertise in integrating WhatsApp, SMS, and broadcast messaging into business systems for seamless communication. -
**API Development & Integration**:
Proficient in leveraging APIs for messaging system integration with various applications (e.g., CRMs, ERPs). -
**Customer Engagement Solutions**:
Implementing and managing messaging strategies to enhance customer interactions and drive business growth. -
**Omni-Channel Communication**:
Skilled in creating unified communication experiences across multiple channels. -
**Compliance & Security**:
Ensuring compliance with privacy laws (GDPR, TCPA) and maintaining high-security standards in communication systems. -
**Team Leadership**:
Leading cross-functional teams of developers, product managers, and customer support to deliver messaging solutions. -
**Business Strategy**:
Aligning technical solutions with business goals, improving operational efficiency, and enhancing customer service.
Skills
- WhatsApp Business API, IVR, SMS Gateways, Twilio, MessageBird, and broadcast platforms.
- RESTful APIs, Microservices Architecture, Cloud Messaging Services (AWS, Azure).
- CRM/ERP integration (Salesforce, HubSpot, etc.)
- Agile & Scrum Methodologies
- Data Security & Compliance
- Leadership & Team Development
Achievements
- Successfully launched a global messaging platform that handled over a --million daily messages with 99.9% uptime.
- Increased customer satisfaction by 40% through improved communication automation.
- Implemented real-time messaging solutions, reducing customer query response time by 50%
Personal Interests
In addition to her professional commitments, Nishu is passionate about mentoring young entrepreneurs and promoting API integration, IVR, and so on.